Baer Fabrics (Louisville, Ky.) records, ca. 1950-2008 (bulk: 1986-2008)
Held by The Filson Historical Society
Creator: Baer Fabrics (Louisville, Ky.)
Title: Baer Fabrics (Louisville, Ky.) records, ca. 1950-2008 (bulk: 1986-2008)
Rights: For information regarding literary and copyright interest for these papers, contact the Collections Department.
Size of Collection: 5 cu. ft. and 1 ovsz. folder
Location Number: Mss. BB B141
Historical Note
Baer Fabrics (formerly A. Baer Co.) was a Jewish-owned business in Louisville, Kentucky, for 103 years. Its founder, Nathan Baer (ca. 1878-1950), was a Russian Jewish immigrant. He worked in the men’s tailoring industry as a cutter in a suit factory before opening his own tailoring supply store in 1905. Although it is unclear where his first store was located, the business changed locations multiple times as it grew. Nathan was married to Simmie Brownstein Baer (b. ca. 1886), another Russian Jewish immigrant, and they had six children, including Abraham (1907-1982). Abraham began working with Nathan in the 1930s.
Nathan’s store initially specialized in men’s tailoring supplies (including buttons) and dry-cleaning supplies. The move to the extensive inventory of the later Baer Fabrics was due, in part, to Abraham’s involvement. Abraham may have taken over the business by the 1940s; his World War II registration card lists “A. Baer” at 622 West Market as his “place of employment or business.” Abraham saw the opportunity to expand A. Baer Co.’s business model to include “women’s fabrics, costuming materials, dance wear and trims,” as noted in the “Baer Fabrics by Mail” document (folder 1). Mail orders were a key part of the successful expansion. He also opened the first Evansville, Indiana, location in 1949.
In 1976, Abraham welcomed his son-in-law, Stuart Goldberg (b. 1941), into the company as his successor. A Baer Co. continued to expand after Stuart joined Abraham, and they worked together to ensure a successful transition in ownership, as noted in Stuart’s conference speech about his succession. In the years after 1976, the business continued to grow. A. Baer Co. was incorporated in 1978, and the name officially changed to Baer Fabrics. Still a family business, Baer Fabrics was owned and operated by Abraham and Stuart and other family members. In the incorporation paperwork, Abraham is consistently listed as the president and Stuart as the secretary treasurer. In some papers, Ida Baer (1908-1979), Abraham’s wife, is listed as the director and operator, and in others, she is the vice president. Linda Goldberg (b. 1941), Abraham and Ida’s daughter and Stuart’s wife, is listed as the secretary. Alongside Stuart, Linda would continue to be involved in the business until its closure.
In the years following the incorporation, Baer Fabrics continued to outgrow its current locations. The St. Matthews location was purchased in July 1982 from Werner Herz, who ran the Fabric Shop. The location was intended to be used as a specialty shop for fine fabrics that did not fit with the fashion-focused Louisville and Evansville stores. It is unclear when this location closed or if its specialty fabrics focus was ever fully developed.
In downtown Louisville, the 620 W. Market St. location was replaced by the larger 515 E. Market St. location in 1986. With three floors, 23,000 sq. ft. of retail space, and 37,000 sq. ft. of wholesale and storage space, this was the flagship location from which Stuart ran the company. There were different departments and checkout stations on each floor. Its central location and extensive retail space attracted local and out-of-state customers, and the annual sewing events with sewing professional Sandra Betzina routinely filled up and made the news. In 2008, Baer Fabrics closed due to financial issues. In loan records, the property at 515 E. Market St. is listed as collateral, and newspaper and customer correspondence from 2008 suggest that Baer Fabrics inventory was liquidated as part of the loan repayment and closure process.
Like his predecessor, Stuart responded to a changing market and diversified the company’s inventory throughout his tenure as president. As noted in several company history information sheets, the changes included enlarging existing departments—“bridal, fashion, dance, drapery, quilting supplies, notions and buttons”—and adding the “upholstery and automotive fabrics” departments (folder 1). In the late 1980s and early 1990s, Baer Fabrics began selling nationally, fulfilling mail orders from individual customers and wholesale orders from other suppliers. In 1998, Baer Fabrics registered the domain baerfabrics.com. Soon after, it launched a website and began taking online orders.
Throughout Nathan’s and Abraham’s leadership, A. Baer Co. was a central business for many community members. Under Stuart’s leadership, Baer Fabrics continued to be a community business and made extensive contributions to local charities and community groups. Longstanding charity partners included the Louisville Zoological Gardens and the Salvation Army. Longstanding community partners included local quilt festivals and the Kentucky Women’s Show. Because of the expertise and inventory available within Baer Fabrics, it also supported local and national educational endeavors. Year-round sewing classes, the summer Camp Baer for teenagers, and special guest presentations helped local visitors learn basic and advanced sewing skills. Baer Fabrics also supported the Louisville Actors Theatre and sold costume supplies to the Ringling Bros. and Barnum & Bailey Clown College.
Confirmed store locations, sizes, and dates of operation:
- 515 East Market St., Louisville, KY (downtown flagship), 23,000 sq. ft. of retail space and 37,000 sq. ft. of wholesale and storage space, opened in 1984 or 1986, closed in 2008
- 3706 Lexington Rd., Louisville, KY (St. Matthews), 3,500 sq. ft. of retail space, unknown opening date, closed in 1988
- 620 and 622 W. Market St., Louisville, KY, opened in ca. early 1940s, closed in ca. 1984-1986
- 1328 Green River Rd. and Vogel Ave., Evansville, IN, 9,500 sq. ft. of retail space and 4,500 sq. ft. of wholesale and storage space, opened 1985, closed in 2008
- 412 N. Main St., Evansville, IN, unknown opening date, closed in 1985
Sources:
Ely, Carol. Jewish Louisville: Portrait of a Community. 2003
1940 United States Census for Nathan Baer and Simmie Baer, Ancestry.com
Abram David Baer’s World War II registration card, Ancestry.com
Scope and Content Note
This collection consists of records primarily related to the business of Baer Fabrics (formerly A. Baer Co.), a Jewish-owned fabric and sewing supply store that opened in 1905 in Louisville, Kentucky. The company name changed to Baer Fabrics when it incorporated in 1978, and there were multiple locations under both names in Louisville and in Evansville, Indiana. At the time of the closure of Baer Fabrics in 2008, the main location was at 515 East Market Street in downtown Louisville.
The bulk of the collection spans 1986-2008, the years when owner Stuart Goldberg ran the company. Business and financial records document Baer Fabrics’ marketing strategies, development, position in the larger textile industry, and closure. Customer newsletters, community event and charity materials, and news articles document Baer Fabrics’ role in the Louisville community. The collection is organized into the following series: A. Baer Co. business and location history; financial records; employee documents; marketing and advertising; newsletters; community engagement and events; business relationships; articles; and local business groups.
A. Baer Co. Business and Location History
Folders 1-4 hold historical information, legal documents, and ephemera for A. Baer Co. and Baer Fabrics. Folder 1 contains an advertisement about Baer Fabrics’ company values and a company information flyer. The original photo of Nathan Baer in the advertisement has been removed to the photo collection. Folder 2 includes a paper merchandise bag from A. Baer Co. (oversized merchandise bags are in folder 187), stationery, and order forms. Folders 3-4 contain the legal paperwork from the store’s incorporation in 1978 and information about the company’s ownership and management structure.
Folders 5-9 relate to openings, renovations, and closures of A. Baer Co. and Baer Fabrics locations from the 1960s through the 1980s. Folder 5 contains a few photographs from the late 1960s of the 620 West Market Street location in Louisville. They are reproductions of photos held by the University of Louisville Archives and Special Collections and can be used for research purposes only. In 1985, the Evansville, Indiana, location moved from 408 North Main Street to 1328 North Green River Road, and folders 6 and 7 contain designs, décor samples, and media coverage related to the move (oversized plans for the storefront and floorplan are in folder 187). Photos of both locations, the move, and renovations of 408 North Main Street have been removed to the Baer Fabrics photograph collection. Between 1984 and 1986, the Louisville location moved to 515 East Market Street, which remained the flagship location until the company’s closure in 2008. Interior and exterior designs, construction contracts, city permits, and photographs for this location are in folder 8. Folder 9 contains certificates of approval for the elevator at 515 East Market Street for 1950-1955; at that time, Joseph Lang owned the building and ran a furniture company from it.
Financial Records
Folders 10-13 contain Baer Fabrics financial records. These files are not in chronological order; older records appear to have been attached to later negotiations with the banks. Folders 10 and 11 contain general banking records, including bank statements, correspondence with Fifth Third Bank, and records of opening bank accounts and financing loans with Fifth Third Bank. Folders 12 and 13 contain account statements and records relating to the closure of Baer Fabrics, including loan agreements, correspondence with Fifth Third Bank, and correspondence between Baer Fabrics and their lawyers regarding financial concerns and business closure.
Employee Documents
Folders 14-26 contain records related to Baer Fabrics employees. Folders 14-17 contain an employee directory, employee training and introduction material, a policy manual, and class schedules. Folder 17a contains a sample of a printer fabric used as photo paper. Folders 18-21 relate to Baer Fabrics’ extensive button inventory, including inventory counts, order forms, and wholesale efforts. The button samples and printed website pages in folder 21 are the “button book” referenced in folder 20. The book was taken to trade shows in an effort to expand Baer Fabrics’ button wholesale contracts. Folders 22-25 contain employee newsletters, correspondence, and a Baer all-stars drawing. The fashion illustrations in folder 26 may be related to marketing and advertising, store inventory, or the Baer Fabrics website.
Folders 27-37 contain records for the Baer Fabrics website domain (baerfabrics.com), keywords associated with Baer Fabrics inventory, online order forms, physical samples of the products, and online orders that were pending in 2008. Folder 29 contains samples of holographic glitz fabrics and faux fur, and folder 31 contains samples and reorder information for chainette fringe. Additional fabric samples, order cards, and textiles are in folders 33-37. The order cards are made by Baer Fabrics, Ultrasuede, and Clarendon Textiles, Inc. An oversized fabric sample board for automotive headlining and an oversized bulk button display board are in the Baer Fabrics museum collection.
Folders 38-45 contain a series of reference books and catalogs, including a commercial dry cleaning guide, fabric safety and treatment tests, and Baer Fabrics 1985-2008 catalogs for their commercial products division, sewing supplies, and theatre and costume offerings.
Marketing and Advertising
Folders 46-55 contain records relating to Baer Fabrics marketing and advertising initiatives. Folders 46-49 contain ad stats for advertisements printed in newspapers and magazines. The advertisements fit into three broad categories: general Baer Fabrics, Baer Fabrics departments, and PFAFF (a sewing machine brand). Folder 50 contains Baer Fabrics advertisements clipped from newspapers. The advertisements in folder 51 are a mix of print and email advertisements, postcards, and notecards. Of note is an advertisement designed to look like a theatre playbill and titled “McBaerth” that advertises Baer Fabrics’ theatrical resources. There is a 1988 letter from Stuart Goldberg about parking during a sale at Baer Fabrics and a thank you letter from a customer who won a sewing machine. Folder 52 contains correspondence and transaction records between Stuart Goldberg and Dresher, a logo design company, about Baer Fabrics’ new logo. Folder 53 contains reports on market and customer research. Folders 54-55 relate to an ongoing partnership with Alutex Awnings to market and sell fabric awnings to homeowners.
Newsletters
Folders 56-66 contain Baer Fabrics publications and newsletters. Folder 56 contains Baer’s Pantry (The Baer’s Pantry) cookbooks, published ca. 1980-1985. Folders 57-66 contain Baer Fabrics newsletters from 1980 to 2008. The newsletters in folders 57-61 are from the Louisville and Evansville locations. There are draft newsletters in folder 58, including individual sections to be combined when photocopied. Schedules for sewing classes held at Baer Fabrics are in folder 62. Folders 63-66 contain email newsletters that appear to have served both locations.
Community Engagement and Events
Folders 67-120 contain an array of correspondence, programs, schedules, and other documents relating to Baer Fabrics’ engagement with various Louisville communities. General correspondence is in 67. Folder 68 contains customer correspondence relating to the closure of Baer Fabrics, and one letter critiques Fifth Third Bank’s handling of Baer Fabrics’ accounts. Folder 69 relates to the passing of Bonnie Beaver, a long-term Baer Fabrics employee. Folder 70 documents Baer Fabrics’ support of the Louisville Actors Theatre and Louisville Ballet costuming needs. Folder 71 contains awards given to Baer Fabrics and Stuart Goldberg (one additional award is in folder 185). Folder 72 documents Baer Fabrics summer sewing camp for teenagers. Folder 73 pertains to the annual “Banana Sale,” where customers donated bananas for the Louisville Zoo or cash or canned food for the Salvation Army. Of note is a thank you letter from the Zoo that contains a peacock feather. Folder 74 pertains to a charitable home remodel. Alongside other local businesses, Baer Fabrics supported the repairs and decoration of Lois June Jackson’s home. Jackson, who was blind, was sold a home that needed extensive undisclosed repairs.
Folders 75-90 document Baer Fabrics’ 1980-2008 involvement with and sponsorship of multiple state fairs, quilt shows, quilt contests, quilting groups, art exhibits, art projects, and organizations. These include the Kentucky Derby Children’s Parade, Kentucky Women’s Show, Kentucky Museum of Art and Craft, Kentucky Heritage Quilt Society Quilt Show, Kentucky Fall Festival of Quilts; Louisville Nimble Thimbles, Paducah Quilt Show, Kentucky State Fair, Louisville Art Gallery and Water Tower Association. Folder 91 contains pamphlets for two miscellaneous events: Runway and the Army Soldier Show.
Folders 92-96 document two of Baer Fabrics’ anniversary events, the 86th anniversary in 1991 and the 100th anniversary in 2005. For both anniversaries, Baer Fabrics invited customers to submit their memories of Baer Fabrics to win in-store credit. The correspondences about and entries for the 86th anniversary are in folder 92. Folders 93-96 document the 100th anniversary.
Folders 97-102 pertain to Baer Fabrics’ ongoing business relationships with other sewing professionals. Folder 97 contains correspondence with and a photograph of Eunice Farmer, a sewing professional and associate of Stuart Goldberg. Folders 98-102 relate to Sandra Betzina, a nationally recognized sewing professional who hosted annual sewing classes at Baer Fabrics from 1988-2007. The folders contain programs, speeches, schedules, and other related materials.
Folders 103-107 contain programs, articles, and Stuart Goldbergs speeches from the following sewing and business conferences held between 1980 and 1992: Climbing Mountains Seminar; BV Conference; trade shows; OTC Atlanta; and a costuming event.
Folders 108-115 contain correspondence, planning and organization documents, and speeches related to Baer Fabrics annual spring and fall customer fashion shows. Customers were invited to wear the clothes they made at Baer Fabrics events or with fabric and supplies purchased from Baer Fabrics. These fashion shows are extensively documented in the photo collection.
Folders 116-120 document Baer Fabrics’ support of local schools, youth, and education groups. Folder 116 relates to Baer Fabrics’ support of Louisville schools, including correspondence from the students and teachers at Indian Trail School and Jefferson Country Public Schools (JCPS) in general. Folders 117 and 118 contain projects about Baer Fabrics completed by University of Louisville (UofL) students and correspondence between these students and Stuart Goldberg. Folder 119 documents Baer Fabrics’ support of the Sister Cities Youth Soccer program. Folder 120 contains books published in 1994 and 1995 by the American Quilt Study Group (ASQG), who used Baer Fabrics as a community meeting space, and the Kentucky Quilt Project.
Business Relationships
Folders 121-129 contain correspondence between Baer Fabrics and their business partners, records of transactions, and documentation of special events or programs. Folders 121-124 document various aspects of Baer Fabrics’ and Stuart Goldberg’s association with Bernina, a sewing machine manufacturer. Baer Fabrics was a long-term supplier and supporter of Bernina machines. Also of note is folder 125, which documents Baer Fabrics’ ongoing relationship with Ringling Bros. and Barnum and Bailey Clown College, and folder 126, which contains correspondence, news coverage, and photographs relating to Virginia Clinton Kelley’s dress for the presidential inauguration of her son Bill Clinton. Folders 127-129 pertain to business relationships with the home shopping network Quality, Value, and Convenience (QVC), Apex Entertainment, and Junior Achievement.
Folders 130-141 contain fabric sample books published or utilized by Baer Fabrics. Folders 130-134 contain planning documents for and two editions of The Fabric Thesaurus. The Fabric Thesaurus was a Baer Fabrics project led by education director Catherine Gross. It places samples of natural textiles alongside brief descriptions of them and was marketed as a reference and education tool to individuals and schools. The student and teacher copies are in this collection, and the general edition is in the Filson’s library collection. Folders 135-139 contain a fabric sample book that Baer Fabrics employees took to fairs and trade shows to show to costume design students. The acquisition note in this folder indicates that Goldberg believed students were future costume design leads and networking now was one way to encourage future business. Folder 140 contains the 1974 book Fabric Science New Fourth Edition by Joseph J. Pizzuto and revised by Arthur Price and Allen C. Cohen. Folder 141 contains the accompanying Fabric Science Swatch Kit.
Articles
Folders 142-169 contain magazine, newspaper, and digital articles related to Baer Fabrics or of general interest to Stuart Goldberg. Goldberg collected most of the articles on his own, and a few were sent to him by friends or business associates. The articles are divided by content, medium, and date. Folders 142-153 contain magazine, newspaper, and photocopied/printed articles from 1975-2008 that specifically mention Baer Fabrics. Folders 145, 149, and 153 also contain correspondence between Goldberg and the article writer. Folders 154-162 contain articles about sewing and business in general. Included are a broad range of articles about business management, trends in the textile industry, and sewing-related technological advancements. Of note are an article in folder 159 about artistic responses to the September 11, 2001, terrorist attacks in New York City and a publication about silk in folder 163. Folders 164-169 contain articles about Goldberg’s friends and Baer Fabrics business relationships. The article about Sandra Betzina in folder 165 provides a general overview of her work that pairs well with the documentation of her events at Baer Fabrics in folders 98-102.
Local Business Groups
Folders 170-186 document Stuart Goldberg’s involvement with local business groups, sometimes as a representative of Baer Fabrics and sometimes in the more general role of local businessman. In addition to general UofL School of Business records, folders 170-172 contain Goldberg’s input on the search for a new dean for the School of Business. Folders 173-178 and folders 182-184 contain records from city development committees and local business boards with an emphasis on Goldberg’s involvement in planning for the city’s future. Folders 179-181 contain records from the Kentuckiana Continuous Improvement Network (KCIN), a collaborative organization of local businesses that supported improvements in employee relations and internal business structures. Folder 186 contains a development plan for Liberty Green, a housing development close to Baer Fabrics. It also contains a 1993 Kentucky real estate flyer for 319-321 Pearl Bear Building, which has a street front name of Baer’s Bazaar 1900. The connection between this building and Baer Fabrics is unclear.
Folder 187 contains the collection’s oversized materials: a map of delivery routes; two A. Baer Co. merchandise bags; and plans for the storefront and floor plan of 1328 North Green River Road store in Evansville, Indiana.
Related collections:
Baer Fabrics photograph collection [021PC10]
Baer Fabrics museum collection [2023.24.1-.30]
The Fabric Thesaurus, compiled by Catherine E. Gross (Louisville, Ky.: Baer Fabrics, ca. 1987) [677 G878]
Goldberg family, Baer Fabrics oral histories, 2024 [Mss. BB B141a]
Folder List
Box 1
Folder 1: Baer Fabrics company flyers and history, ca. 1975-1990s
Folder 2: Ephemera, stationery, and order forms, ca. 1970-2008
Folder 3: Articles of incorporation, 1977-2006
Folder 4: Documents from the incorporation process, 1977-1986
Folder 5: 620 W. Market St. storefront photographs, ca. late 1960s, 2002 [These reproductions of photographs held by the University of Louisville Archives and Special Collections can be used for research purposes only.]
Folder 6: Décor samples for Evansville N. Green River Rd. store, 1985
Folder 7: Newspaper articles about the Evansville N. Green River Rd. store, 1984-1985
Folder 8: Designs, permits, and photographs for 515 E. Market St. store, ca. 1984-1986
Folder 9: Certificates of approval for the elevator at 515 E. Market St., 1950-1955
Folder 10: Bank records, loan records, and correspondence, 1992-2008
Folder 11: Bank correspondence and Fifth Third Bank proposal, 2000-2001
Folder 12: Financial closure and loan records from Fifth Third Bank, 2000-2008
Folder 13: Financial closure and loan records from Fifth Third Bank, 2004-2008
Folder 14: Employee directory, 1995-2006
Folder 15: Employee training and introduction, ca. 1980s
Folder 16: Policy manual, returns policy, and class schedule, ca. 2000-2008
Folder 17: Training and orders, 1998 and ca. 2007-2008
Folder 17a: Introduction to photo transfer guide
Folder 18: Button inventory, ca. 1980s-2008
Folder 19: Button and buckle catalog numbers and prices, ca. 1992-2002
Folder 20: Button marketing and wholesale, ca. 1980s-2008
Folder 21: Button samples and website printout of button and buckle catalog, ca. 1990s-2008
Folder 22: Employee newsletters, ca. 1981-1985
Folder 23: Employee newsletter, 1993 and 1999
Folder 24: Miscellaneous employee correspondence, 1985-1988
Folder 25: Bear Fabrics all-star team drawing, ca. 1980s-2008
Folder 26: Fashion illustrations, ca. 1980s-2008
Folder 27: Internet homepage, 1998
Folder 28: Keyword pages, 2008
Folder 29: Miscellaneous website and online order records and fabric samples, 2008
Folder 30: Pending online orders, 2008
Folder 31: Order forms and samples, ca. 2008
Folder 32: Customer order forms, ca. 1985-2008
Folder 33: Fabric samples and order cards, ca. 1985-2008
Folder 34: Awning purchase guides and material samples, ca. 1985-2008
Folder 35: Ultrasuede fabric sample catalogs, ca. 1985-2008
Folder 36: Ultrasuede fabric samples, spring palettes, 1994 and 1995
Folder 37: Clarendon Textiles, Inc. fabric sample book, ca. 1985-2008
Folder 38: Fabric tests, 1987
Folder 39: Master Drycleaners Notebook, 1987
Folder 40: Product guides, ca. 1980s-2008
Folder 41: Commercial products catalogs, 1998-2001
Box 2
Folder 42: Commercial products division catalogs, 2003-2007
Folder 43: Notions and sewing supplies catalogs, ca. 1990s
Folder 44: Notions and sewing supplies catalogs, ca. 2000s
Folder 45: Theatre and costume catalogs, including sew-on button samples, ca. 1970-1989
Folder 46: Ad stats, 1988-1989
Folder 47: PFAFF ad stats, ca. 1980-1990s
Folder 48: Bridal department ad stats, ca. 1980s-2008
Folder 49: Theatre and costume ad stats, ca. 1980s-2008
Folder 50: Newspaper advertisements, ca. 1980-2008
Folder 51: Miscellaneous advertisements, 1988, ca. 1994-2008
Folder 52: Logo design, 1980-1982
Folder 53: Market research, 1977, 1987, 2003
Folder 54: Homearama awning advertising, 2002
Folder 55: Awning advertising, 2008
Folder 56: The Baer’s Pantry cookbooks, ca. 1980-1985
Folder 57: Baer Facts newsletters, Louisville, 1980-1989
Folder 58: Baer Facts newsletters, Louisville, 1985
Folder 59: Baer Facts newsletters, Louisville, 1990-1992
Folder 59a: Baer Facts newsletters, Louisville, 1990-1992
Folder 60: Baer Facts newsletters, Evansville, 1980-1989
Folder 61: Baer Facts newsletters, Evansville, 1990-1992
Folder 62: Class schedules, spring, summer, and fall, 1993-1998
Folder 63: Email newsletters, 2003-2006
Folder 64: Email newsletters, January-March 2007
Folder 65: Email newsletters, April-June, December 2007
Folder 66: Email newsletters, 2008
Box 3
Folder 67: Business and customer correspondence, 1984 and 1994-1995
Folder 68: Customer and employee correspondence re: the closure of Baer Fabrics, 2008
Folder 69: Bonnie Beaver obituary, condolence cards, and celebration of life booklet, 2007
Folder 70: Actors Theatre and Louisville Ballet correspondence and programs, ca. 1981-1994
Folder 71: Awards given to Stuart Goldberg or Baer Fabrics, 1991-2008
Folder 72: Camp Baer summer teen sewing camp, 1987
Folder 73: Banana Sale and Christmas sale correspondence and artwork, 1986-2008
Folder 74: Lois June Jackson charitable home restoration, 2004
Folder 75: Kentucky Derby Festival Children’s Parade, 1992-1993
Folder 76: Kentucky Women’s Show event sponsorship, correspondence, and photographs, 1987
Folder 77: Kentucky Museum of Art and Craft sponsorship, correspondence, and photographs, 2004-2005
Folder 78: Kentucky Heritage Quilt Society Quilt Show sponsorship and correspondence 2006
Folder 79: Kentucky Fall Festival of Quilts contest sponsorship and correspondence, 1991-1992
Folder 80: Kentucky Fall Festival of Quilts contest sponsorship, correspondence, and photographs, 1993
Folder 81: Kentucky Fall Festival of Quilts contest sponsorship and correspondence, 1994
Folder 82: Kentucky Fall Festival of Quilts contest sponsorship and correspondence, 1995-1996
Folder 83: Louisville Nimble Thimbles KY Quilt Fest contest sponsorship and correspondence, 1980s
Folder 84: Kentucky Quilt Fest Nimble Thimbles contest sponsorship and correspondence, 1990s
Folder 85: Paducah Quilt Show, correspondence, exhibit space plan, and photographs, 1994
Folder 86: Kentucky State Fair textile awards sponsorship and correspondence, 1981-1988
Folder 87 Kentucky State Fair textile awards sponsorship and correspondence, 1992-1999
Folder 88: Kentucky State Fair textile awards sponsorship and correspondence, 2000-2008
Folder 89: Louisville Art Gallery lace exhibit correspondence and news coverage, 1982
Folder 90: Water Tower Association collaborative art project, 1985
Folder 91: Runway, 1985, and the Army Soldier Show, ca. 1980s-2008
Folder 92: Baer Tales entries and correspondence, 1991
Folder 93: 100th anniversary contest entries, originals, 2005
Folder 94: 100th anniversary contest entries, store display copies, 2005
Folder 95: 100th anniversary contest entries, marked “previous memories,” 2005
Folder 96: 100th anniversary newspaper clippings, advertising, and contestant directory, 2005
Folder 97: Eunice Farmer correspondence and photograph, 1985-1993
Folder 98: Sandra Betzina sewing event pamphlets, ca. 1988-2008
Folder 99: Sandra Betzina sewing event correspondence, publicity, and program, 2005
Folder 100: Sandra Betzina sewing event correspondence, publicity, and program, 2006
Folder 101: Sandra Betzina sewing event correspondence, publicity, and program, 2007
Folder 102: Sandra Betzina sewing event correspondence, publicity, and program, 2008
Folder 103: Stuart Goldberg’s business succession speech, Climbing Mountains seminar, 1988
Folder 104: Notes, business card, and photographs from BV conference, Las Vegas, 1989
Folder 105: Stuart Goldberg’s sales speech and guide for the American Home Sewing Association (AHSA) conference, Las Vegas, 1990
Folder 106: Stuart Goldberg’s speech about sewing classes at OTC, Atlanta, 1992
Folder 107: Costuming event slide presentation and photograph, ca. 1980s-1990s
Folder 108: Baer Fabrics customer fashion shows correspondence and speeches, 1986-1987
Folder 109: Baer Fabrics customer fashion show correspondence and speeches, 1988
Folder 110: Baer Fabrics customer fashion show correspondence and speeches, 1989
Folder 111: Baer Fabrics customer fashion show correspondence and speeches, 1990
Folder 112: Baer Fabrics customer fashion show correspondence and speeches, 1991
Folder 113: Baer Fabrics customer fashion show correspondence and speeches, 1992
Folder 114: Baer Fabrics customer fashion show correspondence and speeches, 1993
Folder 115: Baer Fabrics customer fashion show correspondence and speeches, 1995
Box 4
Folder 116: Jefferson County Public Schools (JCPS) and Indian Trail School correspondence, includes photographs, 1987
Folder 117: University of Louisville (UofL) student projects about Baer Fabrics, 1996-1997
Folder 118: University of Louisville (UofL) student projects about Baer Fabrics, 2005
Folder 119: Sister Cities Youth Soccer support and correspondence, 1994-1999
Folder 120: The American Quilt Study Group and the Kentucky Quilt Project correspondence and publications, 1994-1995
Folder 121: Bernina sales incentive trip to Switzerland correspondence 1983-1986
Folder 122: Bernina sales incentive trip to Hong Kong correspondence, 1987
Folder 123: Miscellaneous Bernina correspondence, 1992-2000
Folder 124: Bernina dealers meeting transcript, 2000
Folder 125: Ringling Bros. and Barnum & Bailey Clown College correspondence and programs, 1989
Folder 126: Virginia Clinton Kelley inaugural gown correspondence and publicity, 1993
Folder 127: Quality, Value, and Convenience (QVC) quilt kits and quilt sample square, 1994
Folder 128: Apex Entertainment velvet order and sample, 1996
Folder 129: Junior Achievement publications and correspondence, 1986-1993
Folder 130: The Fabric Thesaurus planning documents, 1987-1989
Folder 131: The Fabric Thesaurus student edition part 1, 1987
Folder 132: The Fabric Thesaurus student edition part 2, 1987
Folder 133: The Fabric Thesaurus teacher edition part 1, 1987
Folder 134: The Fabric Thesaurus teacher edition part 2, 1987
Folder 135: Fabric sample book for theatre conventions, cover-page 8, ca. 1985-1999
Folder 136: Fabric sample book for theatre conventions, pages 9-19, ca. 1985-1999
Folder 137: Fabric sample book for theatre conventions, pages 20-29, ca. 1985-1999
Folder 138: Fabric sample book for theatre conventions, pages 30-39, ca. 1985-1999
Folder 139: Fabric sample book for theatre conventions, pages 40-44 and index, ca. 1985-1990
Folder 140: Fabric Science New Fourth Edition, 1974
Folder 141: Fabric Science Swatch Kit, 1974
Folder 142: Magazine articles about Baer Fabrics, magazines, 1975-1989
Folder 143: Newspaper clippings about Baer Fabrics, 1975-1989
Folder 144: Photocopies and prints of articles about Baer Fabrics, 1980-1989
Folder 145: Homesewing Trade News article about Baer Fabrics and correspondence, 1987
Box 5
Folder 146: Magazine articles about Baer Fabrics, 1990-1999
Folder 147: Newspaper clippings about Baer Fabrics, 1990-1999
Folder 148: Photocopies and prints of articles about Baer Fabrics, 1990-1999
Folder 149: “Ruler of the Material World” article about Baer Fabrics and correspondence, 1992
Folder 150: Magazine articles about Baer Fabrics, magazines, 2000-2008
Folder 151: Newspaper clippings about Baer Fabrics, 2000-2008
Folder 152: Photocopies and prints of articles about Baer Fabrics, 2000-2008
Folder 153: Southern Living article about Baer Fabrics and correspondence, 2004
Folder 154: Photocopies and prints of articles about sewing and business, 1985-1989
Folder 155: Magazine articles about sewing and business, 1990-1999
Folder 156: Newspaper clippings about sewing and business, 1990-1999
Folder 157: Photocopies and prints of articles about sewing and business, 1990-1999
Folder 158: Magazine articles about sewing and business, 2000-2008
Folder 159: Newspaper clippings about sewing and business, 2000-2008
Folder 160: Photocopies and prints of articles about sewing and business, 2000-2008
Folder 161: Articles about sewing and business, sewing with computers, 2002
Folder 162: Articles about sewing and business, 2002
Folder 163: Silk: Its Origin, Culture, and Manufacture, 1911
Folder 164: Newspaper clippings about friends and business relationships, 1980-1989
Folder 165: Newspaper clippings about friends and business relationships, 1990-1999
Folder 166: Photocopies and prints of articles about friends and business relationships, 1990-1999
Folder 167: Magazine articles about friends and business relationships, 2000-2008
Folder 168: Newspaper clippings about friends and business relationships, 2000-2008
Folder 169: Photocopies and prints of articles about friends and business relationships, 2000-2008
Folder 170: UofL Business School Advisory Council minutes and correspondence, 1987-1989
Folder 171: UofL Business School Advisory Council minutes and correspondence, 1990-1999
Folder 172: UofL Business School Advisory Council minutes and correspondence, 2000-2002
Folder 173: Downtown Development Commission (DDC) records and plans, 1989-2000
Folder 174: DDC records and plans, 2000-2007
Folder 175: DDC publications, ca. 1986-2007
Folder 176: Leadership Louisville organization book and directories, ca. 1980-2008
Folder 177: East Market District Business Directory, ca. 1990-2008
Folder 178: Stuart Goldberg’s involvement in local business boards, 2001-2003
Folder 179: Kentuckiana Continuous Improvement Network (KCIN) minutes and correspondence, 1993
Folder 180: KCIN minutes and correspondence, 1994
Folder 181: KCIN, minutes and correspondence, 1995-1997
Folder 182: Miscellaneous city development documents, 1996-1998
Folder 183: Louisville store board member records, 2005-2006
Folder 184: Correspondence about sidewalk replacement, 1990
Folder 185: Entrepreneur Society newsletters and correspondence, 1985-1987
Folder 186: Liberty Green development plan and Kentucky real estate flyer, and ca. 1993-2008
Folder 187 (oversized): Delivery route map, merchandise bags, and Evansville store plans, ca. 1980-1989
Subject Headings
A. Baer Co. (Louisville, Ky.)
Abramson, Jerry, 1946-
Actors – Kentucky – Louisville.
Actresses – Kentucky – Louisville.
Advertising – Kentucky – Louisville.
American Quilt Study Group.
Baer Facts (Louisville, Ky.)
Baer, Abraham (Abe) David, 1907-1982.
Baer, Ida G., 1908-1979.
Baer, Nathan, 1979-1950.
Ballet – Kentucky – Louisville.
Barnum and Bailey.
BERNINA of America Inc.
Betzina, Sandra, ca. 1943-
Boy’s clothing – Kentucky – Louisville.
Business enterprises – Kentucky – Louisville.
Business records – Kentucky – Louisville.
Buttons – Kentucky – Louisville.
Catalogs – Kentucky – Louisville.
Catherine Gross, ca. 1957-
Charitable contributions.
Charity.
Children’s clothing – Kentucky – Louisville.
Clothing and dress – Kentucky – Louisville.
Clowns.
Commercial catalogs.
Costume – Kentucky – Louisville.
Day camps – Kentucky – Louisville.
Education – Kentucky – Louisville.
Electronic newsletters – Kentucky – Louisville.
Farmer, Eunice, 1917-2014.
Fashion shows – Kentucky – Louisville.
Finance – Kentucky – Louisville.
Girl’s clothing – Kentucky – Louisville.
Goldberg, Linda Baer, 1941-
Goldberg, Stuart S., 1941-
Jefferson County Public Schools.
Jewish businesspeople – Kentucky – Louisville.
Kelley, Virginia, 1923-1994.
Kentucky State Fair.
Louisville Nimble Thimbles Quilt Guild (Ky.)
Louisville Zoological Society (Ky.)
Marketing – Kentucky – Louisville.
Marketing research – Kentucky – Louisville.
Men’s clothing – Kentucky – Louisville.
Merchants – Kentucky – Louisville.
Newsletters – Kentucky – Louisville.
Newspapers – Sections, columns, etc. – Fashion.
Nimble Thimbles Quilt Club.
Notions (Merchandise) – Kentucky – Louisville.
Pfaff (Firm).
Quilts – Kentucky – Louisville.
QVC (Firm).
Ringling Brothers.
Sales management – Kentucky – Louisville.
Sales personnel – Kentucky – Louisville.
Salvation Army.
Sewing – Equipment and supplies – Kentucky – Louisville.
Sewing – Kentucky – Louisville.
Stores, retail – Kentucky – Louisville.
Tailoring – Kentucky – Louisville.
Textile fabrics – Kentucky – Louisville.
Theatre – Kentucky – Louisville.
University of Louisville.
Wedding costumes.
Weddings.
Women’s clothing – Kentucky – Louisville.
