Double Cola across the South and Midwest, 1940

The recently donated Greensburg Bottling Company Records contain a wealth of information about the production and distribution of soft drinks in the mid to late twentieth century.  The records of the Greensburg Bottling Company, which bottled Double Cola and Ski at its plant in Greensburg, Kentucky, detail issues common to twentieth century manufacturing and also many that are unique to soft drink production.  The collection includes a variety of materials, including correspondence, financial and production records, promotional materials, and photographs.

Pocahontas Bottling Works in Pocahontas, Virginia.

Pocahontas Bottling Works in Pocahontas, Virginia.

Among the images in the collection are twenty-six boxes of Kodachrome slides from 1940, depicting Double Cola bottling plants, trucks, stores and restaurants with Double Cola advertising.  The images number in the hundreds.  The scenes shown are from across the South and Midwest from Texas to Virginia, Michigan to Florida.  As with many collections, these images are interesting for reasons unintended by the creators.  From a twenty-first century perspective, the Double Cola logo featured in most of these images is of secondary importance to the street scenes, buildings, people, and vehicles captured in vivid color.  Below is a selection of the images from this fascinating collection of photographs.

Double Cola Bottling Co. in Augusta, Georgia.

Double Cola Bottling Co. in Augusta, Georgia.

Grocery store in Nevada, Missouri.

Grocery store in Nevada, Missouri.

Women's bowling team in Nevada, Missouri.

Women's bowling team in Nevada, Missouri.

Double Cola workers in Mobile, Alabama.

Double Cola workers in Mobile, Alabama.

Trucks in front of the Double Cola Bottling Co. in Mobile, Alabama.

Trucks in front of the Double Cola Bottling Co. in Mobile, Alabama.

Owen's Grocery in New Albany, Mississippi

Owen's Grocery in New Albany, Mississippi

King's Garage in Little Rock, Arkansas.

King's Garage in Little Rock, Arkansas.

G. R. Edward's Store in Mayfield, Kentucky.

G. R. Edward's Store in Mayfield, Kentucky.

Double Cola truck driver in Evansville, Indiana.

Double Cola truck driver in Evansville, Indiana.

Filson Historical

4 comments on “Double Cola across the South and Midwest, 1940

  1. Travis Du Priest

    Fascinating collection. I am not an historian of soft drink bottling companies, but I find the images both informative and aesthetically pleasing in their own right as “works of high craft, if not art.” Thank you for posting these fetching images.

    Reply
  2. Jerry Reeves

    I’m a freelance writer, interested in writing a piece on Double Cola in Mobile, AL. I’m interested in bigger, better resolution prints of the two slides from Mobile. Is that possible?
    wonkapete@aol.com

    Jerry L. Reeves

    Reply
  3. Tom Coltharp

    Yes, are higher resolution pictures available? That’s my grandad’s store in New Albany, MS. Thanks!

    Reply
  4. Jacob Lee

    Tom, e-mail me at lee(at)filsonhistorical(dot)org, and I can give you information about getting images.

    Reply

Leave a Reply to Tom Coltharp Cancel reply