Advertising in The Filson’s Collections

As an advertising/graphic design person, I have always been interested in graphics, ads, books, magazines, stationary, etc. I designed my own wedding invitations, and for each of our moves I sent out customized moving announcements. If you've sent me a card, chances are I still have it. One of my favorite classes in college was my History of Communication course. I loved learning about the history of media and seeing how advertising, design, and communication have changed throughout the years.

One of the great things about working at The Filson is that I’m surrounded by ephemera. I have access to thousands of books, ads, letters, and photos, something I wish I'd taken advantage of as a student. It is so interesting to see the changes in design. Below are some of my favorites that I've come across while researching the Kentucky Derby Festival.

This fairly straightforward ad still grabs the reader's attention.

This fairly straightforward ad still grabs the reader's attention.

I would buy this cookbook simply for the color scheme, though many of the recipes look delicious!

I would buy this cookbook simply for the color scheme, though many of the recipes look delicious!

This image from the cover of the program is art in itself.

This image from the cover of the program is art in itself.

I really like the hand-drawn image shown here, though I'm not much of a bourbon fan.

I really like the hand-drawn image shown here, though I'm not much of a bourbon fan.

Image Sources

Kentucky Derby festival souvenir program, by Louisville Junior Chamber of Commerce, 1957

Fillies flavours, by Fillies Club of Louisville, Kentucky, 1984

Jamie Evans

Jamie Evans is the Marketing and Public Relations Coordinator at The Filson Historical Society. When she isn’t working on publications for The Filson, you can find her behind her sewing machine or out on the roads training for her next big race.

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